To collaborate with the Edward Gorey Trust was less like a professional venture and more like a long-awaited séance with a beloved muse. Gorey's world, exquisitely drawn, wryly sinister, and curiously elegant, is an enchanting realm of mischief and magic.

In 2025, Heretic inaugurated a new and slightly ill-advised tradition by translating the peculiar genius of Edward Gorey into scent. A series of room sprays appeared quietly without fanfare, evoking abandoned corridors, ill mannered weather, questionable refreshments and social occasions best remembered imprecisely. These fragrances were not designed to brighten a room. They were meant to occupy it. To linger. To suggest that something had occurred though no one seemed inclined to discuss it.

This year the collection continues with new Gorey-inspired scents, extending the atmospheric narrative into additional seasons and scenarios, room sprays, candles, and more. These fragrances further refine the collection’s preoccupation with polite unease, sunlit events with unfortunate undertones, domestic spaces behaving suspiciously, and environments that feel faintly over-prepared for disaster.

Each fragrance is conceived as a setting rather than a scent, narrative-driven and resolutely unconcerned with conventional notions of comfort. Together they deepen the Gorey world Heretic has begun to assemble, a place where nothing is overtly wrong yet nothing feels entirely safe. These are atmospheres for those who prefer their spaces expressive, their seasons peculiar, and their pleasures tinged with uncertainty.