{"title":"THE PROVOCATEUR","description":"\u003cp class=\"p1\"\u003eA fearless, mischievous force whose presence haunts, charms, and terrifies with delight. Shop \u003cmeta charset=\"utf-8\"\u003eBrittany Broski's favorite Heretic items.\u003c\/p\u003e","products":[{"product_id":"scandalwood","title":"SCANDALWOOD","description":"\u003cp data-mce-fragment=\"1\"\u003eGrounding Sandalwood flirts with exotic Coriander, Musk, and voluptuous Bulgarian Rose in this mesmerizing collaboration with Dita Von Teese that brings love and healing. \u003ca rel=\"noopener\" title=\"Shop Discovery Sets\" href=\"\/collections\/discovery-sets\" target=\"_blank\"\u003eSamples available.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTOP:\u003c\/strong\u003e Atlas Cedar, Coriander\u003cbr\u003e\u003cstrong\u003eHEART:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBulgarian Rose\u003cbr\u003e\u003cstrong\u003eBASE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLabdanum, Sandalwood, White Musk\u003c\/p\u003e\n\u003ch6\u003e\u003cb\u003eFragrance Story \u003c\/b\u003e\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eScandalwood is a mesmerizing blend of creamy Sandalwood, exotic Coriander, and voluptuous Bulgarian Rose that falls into the mysterious aspects of Labdanum and White Musk. A creative collaboration between Dita Von Teese and Heretic Parfum, it’s a scent fit for a sex siren, created with the eye of a visionary. A soft, red-lipped whisper with an all-consuming allure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Fm70b_IUbX8\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eHOW TO WEAR\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eOur fragrances are gender-neutral and made for everyone. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eAPPLICATION: \u003c\/strong\u003eDue to the inclusion of plant-based natural ingredients, our clean scents wear light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eLAYERING: \u003c\/strong\u003eWe also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations. \u003c\/span\u003e\u003c\/p\u003e","brand":"HERETIC PARFUM","offers":[{"title":"15ML","offer_id":39369093152832,"sku":"HR12F015","price":65.0,"currency_code":"USD","in_stock":true},{"title":"50ML","offer_id":39358800166976,"sku":"HR12F050","price":165.0,"currency_code":"USD","in_stock":true},{"title":"100ML","offer_id":39890186895424,"sku":"HR12F100","price":275.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0158\/2484\/6912\/files\/Scandalwood-50ml-perfume.jpg?v=1739578320"},{"product_id":"dirty-hinoki","title":"DIRTY HINOKI","description":"\u003cp\u003eGrounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle. \u003ca rel=\"noopener\" title=\"shop discovery sets\" href=\"\/collections\/discovery-sets\" target=\"_blank\"\u003eSamples available.\u003c\/a\u003e\u003ca rel=\"noopener\" title=\"personalized discovery set\" href=\"\/products\/personalized-discovery-set\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOP:\u003c\/strong\u003e Lemon, Cedar, Nutmeg, Thyme, Pine\u003cbr\u003e\u003cstrong\u003eHEART:\u003c\/strong\u003e Hinoki, Cypress\u003cbr\u003e\u003cstrong\u003eBASE:\u003c\/strong\u003e Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense\u003c\/p\u003e\n\u003ch6\u003eFRAGRANCE STORY\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eWhat does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or S\u003cem\u003ehinrin-Yoku\u003c\/em\u003e, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 300;\"\u003eThe smooth, citrusy, and herbal note of hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from Himalayan cedar, cypress, elemi, Siberian fir, and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki’s \u003ca href=\"https:\/\/jphysiolanthropol.biomedcentral.com\/articles\/10.1186\/s40101-015-0082-2\" title=\"Research article about the effects of hinoki oil\" target=\"_blank\"\u003eproven ability\u003c\/a\u003e to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, we’ve used shinrin-yoku as our muse and taken a deep dive into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003ca title=\"Go to the Heretic blog post about Ben Page\" href=\"http:\/\/www.hereticparfum.live\/blogs\/i-am-heretic\/ben-page\"\u003e\u003cstrong\u003eGO TO OUR BLOG\u003c\/strong\u003e\u003c\/a\u003e to learn more about forest bathing with Ben Page, forest therapy guide and expert on the topic of Shinrin Yoku.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eLooking for some sonic inspiration? Check out or Dirty Hinoki playlist to get in the mood for some nature magic! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/open.spotify.com\/embed\/playlist\/4nOqfyMHWFmDTaS4pv6BSf?theme=0\" width=\"100%\" height=\"380\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch6\u003eHOW TO WEAR\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eOur fragrances are gender-neutral and made for everyone. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eAPPLICATION: \u003c\/strong\u003eWe use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eLAYERING: \u003c\/strong\u003eWe also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations. \u003c\/span\u003e\u003c\/p\u003e","brand":"HERETIC PARFUM","offers":[{"title":"15ML","offer_id":39270055313472,"sku":"HR47F015","price":65.0,"currency_code":"USD","in_stock":true},{"title":"50ML","offer_id":39270055346240,"sku":"HR47F050","price":165.0,"currency_code":"USD","in_stock":true},{"title":"100ML","offer_id":39890159304768,"sku":"HR47F100","price":275.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0158\/2484\/6912\/files\/Dirty-Hinoki-50ml.jpg?v=1721164459"},{"product_id":"haunted-tea-cosy","title":"THE HAUNTED TEA-COSY ROOM SPRAY","description":"\u003cp\u003eEnchant your space with this home fragrance, an indulgence for the tastefully unhinged, in collaboration with the Edward Gorey Charitable Trust. The Haunted Tea Cosy is a sinister little spritz that smells like bergamot brewed in purgatory, with undertones of citrus and scandal from a spirit who still dresses for tea, bitter marmalade, and the faint regret of a teacup murder never solved. \u003cstrong\u003eGhostly. Steeped. Dusty-charm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSCENT NOTES:\u003c\/strong\u003e Bergamot, Tonka, Black Tea, Spectral Musk\u003cbr\u003e\u003cstrong\u003eSMELLS LIKE: \u003c\/strong\u003e\u003cspan\u003eA warm cup of over-steeped tea, infused with flowers and citrus.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eFRAGRANCE STORY\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGhostly. Steeped. Dusty-Charm. The Haunted Tea Cosy is a sinister little spritz that smells like bergamot brewed in purgatory, with undertones of citrus and scandal from a spirit who still dresses for tea, bitter marmalade, and the faint regret of a teacup murder never solved. Perfect for parlors where nothing living has laughed since 1893. \u003c\/p\u003e\n\u003ch6\u003eHERETIC X GOREY\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003eTo collaborate with the Edward Gorey Trust was less like a professional venture and more like a long-awaited séance with a beloved muse. Gorey's world, exquisitely drawn, wryly sinister, and curiously elegant, is an enchanting realm of mischief and magic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn 2025, Heretic inaugurated a new and slightly ill-advised tradition by translating the peculiar genius of Edward Gorey into scent. A series of room sprays appeared quietly without fanfare, evoking abandoned corridors, ill mannered weather, questionable refreshments and social occasions best remembered imprecisely. These fragrances were not designed to brighten a room. They were meant to occupy it. To linger. To suggest that something had occurred though no one seemed inclined to discuss it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis year the collection continues with new Gorey-inspired scents, extending the atmospheric narrative into additional seasons and scenarios, room sprays, candles, and more. These fragrances further refine the collection’s preoccupation with polite unease, sunlit events with unfortunate undertones, domestic spaces behaving suspiciously, and environments that feel faintly over-prepared for disaster.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach fragrance is conceived as a setting rather than a scent, narrative-driven and resolutely unconcerned with conventional notions of comfort. Together they deepen the Gorey world Heretic has begun to assemble, a place where nothing is overtly wrong yet nothing feels entirely safe. These are atmospheres for those who prefer their spaces expressive, their seasons peculiar, and their pleasures tinged with uncertainty.\u003c\/p\u003e\n\u003ch6\u003eHOW TO AWAKEN THE ATMOSPHERE\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eTo awaken the atmosphere:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e1. Enter \u003cmeta charset=\"utf-8\"\u003ethe space with purpose, or at least a vague sense of curiosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e2. Hold t\u003cmeta charset=\"utf-8\"\u003ehe bottle upright and aim toward the middle of the room, where the atmosphere seems most emotionally complicated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e3. Spritz \u003cmeta charset=\"utf-8\"\u003egenerously into the air, avoiding chandeliers, houseplants, and brooding relatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e4. Wait \u003cmeta charset=\"utf-8\"\u003eas the scent unfurls like a polite specter; charming, mysterious, and just possibly up to something.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e5. Breathe \u003cmeta charset=\"utf-8\"\u003edeeply. Sigh theatrically. Works wonders on musty corners and awkward silences. \u003c\/span\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"HERETIC PARFUM","offers":[{"title":"200ML","offer_id":40758742483008,"sku":"HR105F200","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0158\/2484\/6912\/files\/Haunted-Tea-Cosy.jpg?v=1761251325"},{"product_id":"haunted-tea-cosy-candle","title":"THE HAUNTED TEA-COSY CANDLE","description":"\u003cp\u003eEnchant your space with this home fragrance, an indulgence for the tastefully unhinged, in collaboration with the Edward Gorey Charitable Trust. The Haunted Tea Cosy is a sinister little scent of bergamot brewed in purgatory with undertones of citrus and scandal. Served with bitter marmalade and the faint regret of a teacup murder never solved. \u003cstrong\u003eGhostly. Steeped. Dusty-charm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSCENT NOTES:\u003c\/strong\u003e Bergamot, Tonka, Black Tea, Spectral Musk\u003cbr\u003e\u003cstrong\u003eSMELLS LIKE: \u003c\/strong\u003e\u003cspan\u003eA warm cup of over-steeped tea, infused with flowers and citrus.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eFRAGRANCE STORY\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGhostly. Steeped. Dusty-Charm. The Haunted Tea Cosy is a sinister little scent, like bergamot brewed in purgatory, with undertones of citrus and scandal from a spirit who still dresses for tea, bitter marmalade, and the faint regret of a teacup murder never solved. Perfect for parlors where nothing living has laughed since 1893. \u003c\/p\u003e\n\u003ch6\u003eHERETIC X GOREY\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003eTo collaborate with the Edward Gorey Trust was less like a professional venture and more like a long-awaited séance with a beloved muse. Gorey's world, exquisitely drawn, wryly sinister, and curiously elegant, is an enchanting realm of mischief and magic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn 2025, Heretic inaugurated a new and slightly ill-advised tradition by translating the peculiar genius of Edward Gorey into scent. A series of room sprays appeared quietly without fanfare, evoking abandoned corridors, ill mannered weather, questionable refreshments and social occasions best remembered imprecisely. These fragrances were not designed to brighten a room. They were meant to occupy it. To linger. To suggest that something had occurred though no one seemed inclined to discuss it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis year the collection continues with new Gorey-inspired scents, extending the atmospheric narrative into additional seasons and scenarios, room sprays, candles, and more. These fragrances further refine the collection’s preoccupation with polite unease, sunlit events with unfortunate undertones, domestic spaces behaving suspiciously, and environments that feel faintly over-prepared for disaster.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach fragrance is conceived as a setting rather than a scent, narrative-driven and resolutely unconcerned with conventional notions of comfort. Together they deepen the Gorey world Heretic has begun to assemble, a place where nothing is overtly wrong yet nothing feels entirely safe. These are atmospheres for those who prefer their spaces expressive, their seasons peculiar, and their pleasures tinged with uncertainty.\u003c\/p\u003e\n\u003ch6\u003eHOW TO AWAKEN THE ATMOSPHERE\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003e1. Enter the space with purpose, or at least a vague sense of curiosity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e2. Before each lighting,\u003cb\u003e trim the wick to 1\/8 of an inch.\u003c\/b\u003e A neglected wick may become unruly and cause damage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e3. Place the candle upon a stable, heat-resistant surface. Even the most well-appointed séance requires a steady foundation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e4. Light the wick and wait as the scent unfurls like a polite specter. Breathe deeply. Sigh theatrically. Works wonders on musty corners and awkward silences. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e5. Do not let it burn for more than 4 hours at a time. When the appointed time has passed, extinguish the flame and allow the wax to cool before lighting again.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNever leave a burning candle unattended or burning for more than 4 hours. Keep it well away from drafts, children, pets, and all flammable materials. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HERETIC PARFUM","offers":[{"title":"8OZ","offer_id":41477710839872,"sku":"HR105C08","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0158\/2484\/6912\/files\/Haunted-Tea-cosy-candle.jpg?v=1793748947"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0158\/2484\/6912\/collections\/Brittany-collection.jpg?v=1762328159","url":"https:\/\/hereticparfum.live\/collections\/the-provocateur.oembed","provider":"HERETIC PARFUM","version":"1.0","type":"link"}